How Steeler owners become Steeler ambassadors

Every one of the 100-plus new-build clients are still a Steeler owner today. It’s because they keep their yachts that it’s so hard to find a Steeler on the second-hand market. Many owners are cruising in their first, second or third Steeler and the resale value of a Steeler is best in class due to the superior build quality, timeless beauty and limited availability.

All Steeler yachts are rigorously tested by our team of experts before delivery to the client. Our super-stringent protocol has resulted in smooth deliveries and played a significant role in our 100% customer loyalty rating.

Service and support are critical factors in our obsession with offering the best possible yachting experience. Providing Steeler owners with the peace of mind to know that help is just a phone call away helps us as a yard too. It transforms clients who are delighted at the time of delivery to dedicated Steeler brand ambassadors over the years ahead.

In fact, we didn’t even have to call in a copywriter for our recent brochures as they were filled with testimonies and stories by Steeler owners.

Many of our clients have seen it all. Some have owned a superyacht and endured a limited sailing area and lack of privacy. Others have unsuccessfully tried to convince a mass producer to build them something special and custom.

Those experienced eyes light up when they discover Steeler Yachts as the place to create a pocket-size superyacht. One that meets the demanding quality they expect and rekindles the excitement of ownership again. A yacht that offers a haven of pleasure to share with family and friends while realising that luxury is found in details, not size.

Having become the builder of choice for these clients, everyone at our yard is dedicated to keeping it that way by offering the best of the best…  And then going one Steeler step further again.